I just thought this was cool.
Today I got the Lands' End Kids "Back to School" catalog. If you're not familiar with Lands' End, it sells high-quality, reasonably-priced basic and fairly conservative clothes and winter gear for the whole family. It's your place for solid and striped T's, jeans and khakis that won't show your crack, and fleeces galore. I'm oversimplifying - they have more than that - but you get the idea. GREAT place for swimsuits that cover and support. And their Overstocks is the place for out-of-season deals.
So I was flipping through the catalog. It's got the basic jersey dresses and leggings, turtlenecks and tights, etc. Then I came to this guide-to-backpacks page and was so impressed I had to post it. My kids are not school age yet and don't really need backpacks. But I've got friends with kids starting kindergarten this year - they must have a backpack big enough to hold a folder and a lunch. Other friends have older kids who have to bring home folders, books for homework, lunch and maybe a change of shoes for P.E. How do you know it will all fit?Look what they did. Lands' End took each backpack they sell and figured out what you can fit in it, plus the cubic inches if you need to do your own figuring. Awesome. So, for example, if I have a kindergartener, instead of flipping through all the backpack pages, I can see that the first one, the ClassMate TinyTake, is probably the one for me. Here, I zoomed it for you (I'm technologically savvy like that):
You can kind of see the same thing online here.
And of course don't forget the coordinating lunchboxes, which clip onto the backpacks via a D-ring designed for that purpose! Plus everything is personalizable with a name, initials, number, embroidery symbol or heat transfer patch (similar to the little pictures you could pick out for your class ring...I know mine's around here somewhere...)
Fyi, the current promo is $5 off selected backpacks and lunchboxes, free shipping through August 18 (code HOODIE, pin 1723), and a free "pack pal" (caribeener or similar clip-on decoration) with backpack purchase through August 22.
It's just good design and good marketing. Excellent marketing.
I'd buy one.